PSA seeks to challenge Renault-Nissan’s domination of the low-cost car segment with a new Peugeot sedan. The 2018 Peugeot 301, presented above, will debut in Turkey, with introductions in Eastern Europe, South America and Africa. Based on the new 208 hatchback, the 301 was designed as a sedan because of the preference for spacious trunks in emerging markets (as any Brazilian can certainly confirm).
The exterior you see here is actually a huge departure from the outgoing model. The most notable difference is the grille which is now smaller, wider and more geometric. It still features three finished chrome slats, but the lion emblem has been moved to the center of the grille, giving the front a much better look. Downstairs, the air dam takes on a new shape with the top edge extending over the aggressive recess in each and creating the perfect mounting location for the LED traffic lights. Just below each LED light is a fog lamp that is much more pronounced than on the outgoing model. The lip on the front fascia is now more sculpted to give a more aggressive appearance. Finally, the hood approaches the center of the body while the carved lines that bleed wings have been attenuated closer to the nose.
By going inside, you will find a surprisingly modern design 2018 Peugeot 301 as simplistic in nature. The dashboard features a nice flat top that slightly raises a bit on the driver’s side to make the overhang for the dashboard. The front of the dashboard, as well as the pull handle of the doors, have been equipped with shiny black inserts that are both elegant and give the small sedan a touch of luxury. The center console is small and has a single cup holder just in front of the shifter. The console descends to the rear for a central parking brake. The steering wheel is even sporty enough with a flat bottom and a gloss black insert. More important than that, though, is the technology that comes inside the 301. The dashboard has two main gauges, one for speed and a tachometer. Between them is a TFT screen to inform the driver. Sitting in the center stack is a seven-inch touch screen that brings phone connectivity into the fold via USB, Bluetooth, and the triple play of the mirror screen. As such, you’ll find connectivity suites like Apple CarPlay, Android Auto and MirrorLink. In addition to this, the system is equipped with a rear view camera display and TomTom 3D navigation.
That includes Peugeot’s advanced 1.2-liter three-cylinder gasoline direct injection engine and a 1.6-liter, 1.6-liter gasoline engine.
The price of the 2018 Peugeot 301 has not yet been announced, but the current model provides between $ 15,000 and $ 17,000 depending on the prevailing exchange rates prevailing on the market.